Critical to your success is gaining perspective that is truly grounded in the realities of our industry and marketplace. At Market Insight we apply a wide lens to your research challenges, build on our healthcare experience and expertise to help you chart a clear pathway to real, implementable answers to your key business questions.
Whether your question concerns exploratory, descriptive or causal research, you can be sure that we cover the key areas of the market and your product life cycle:
These are only some of the most common research topics that we cover. If your question is more specific, our experts can provide a fully-customised research design.
If you need to know how many people in your target group think or act in a certain way and your main concern is to ensure that results are applicable for the entire group, then quantitative research is your solution. Do not forget that subjective aspects, such as attitudes or opinions, can also be investigated in a quantitative project!
If you want to go deeper into conscious and subconscious motivations behind people’s attitudes, opinions and choices, then qualitative research can provide you with proper answers.
However, qualitative techniques are applied on few respondents and you will need quantitative research to check to which extent the conclusions can be projected for your entire target group
+ marketing-specific indicators such as net promoter scores, TURF analysis, conjoint analysis, drivers identification and weighted evaluations of brands, pricing techniques (van Westendorp, Gabor-Granger). We are constantly in touch with new developments and approaches.